LEXUS OUTDOOR CONCEPT × FELDON SHELTER
Jan 15, 2023
◾️LEXUS OUTDOOR CONCEPT × FELDON SHELTER
A landscape where ideas and quality intersect.
January 2023, at TOKYO OUTDOOR SHOW 2023 ,
As part of the outdoor concept " OVERTRAIL PROJECT " announced by LEXUS,
FELDON SHELTER's roof tent (Hawknest Lowpro) was adopted.
This tent is mounted on the roof of the Lexus RX outdoor concept car.
Not only are they of high quality, but they also serve as part of the exhibition space, serving as a tool to maintain a comfortable distance from nature .
◾️A perfect presence on the border between the city and nature.
The concept car's exclusive body color " Regolith " and
The calm tone of Hawknest Lowpro overlaps,
It achieved a balanced, refined outdoor vehicle.
More than just a visual impact,
"It would be fun to travel like this"
"I want to try it myself"
The exhibition quietly evoked such emotions.
For us, it was a great honor to be able to resonate with the Lexus brand.
I feel that this was the moment when "precisely crafted tools" and "a focus on travel" intersected.
◾️Exhibition tours held in various locations in 2023
The concept car was exhibited at various locations around the country throughout the year:
-
[TOKYO OUTDOOR SHOW 2023] (1/13–15)
Venue: Makuhari Messe -
[Osaka Auto Messe 2023] (February 10-12)
Venue: Intex Osaka Click here for details -
[EV:LIFE FUTAKOTAMAGAWA] (March 18–19)
Venue: Futako Tamagawa Rise Details:Official event page
Display vehicle: Read the special article -
[LEXUS GALLERY MIDLAND SQUARE] (3/28–4/19)
Venue: Midland Square (Nagoya)
Details: Official exhibition page
◾️About the display model
The Hawknest Low-Pro mounted on the exhibition vehicle is an existing Feldon Shelter model.
The roof rack is specially designed for the Lexus concept car and is different from commercially available products.
◾️This kind of encounter is the gateway to the experience.
Although it is a brand exhibition,
If you see this car and tent at a venue,
If there are people who feel **"This is kind of exciting" or "Spending time outside isn't so bad"**
Just that alone makes me feel like our manufacturing has moved a little further forward.
Not only do we pursue the outdoors,
Creating a sense of being right in the middle of the city and nature.
This collaboration was an exhibition that confirmed that possibility.
Regress on YouTube
We are sharing the story of how we installed the FELDON SHELTER roof tent.
